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THE FRANCHISE AND TRADE DRESS PROTECTION IN MEXICO Most of the Franchises invest their resources and time in obtaining a key differentiator from its competitors; such as the set of colors, designs, architectural layout and decoration of their commercial stores, among other elements, that promote a unique and different experience to their consumers. This isRead more

HOTEL MANAGEMENT AND FRANCHISE AGREEMENTS UNDER THE MEXICAN LAW The Mexican hospitality market has experienced an increase in both hotel revenue and transaction volume in recent years. Historically many hotel owners have entered into branded management agreements with hotel companies, but along with this recent growth, the market has also seen an increase in brandingRead more